Uploads from IntelFreePress, tagged userexperience

David Ginsberg at Intel Developer Forum

nobody@flickr.com (IntelFreePress) — Mon, 08 Apr 2013 11:58:10 -0700

At the Intel Developer Form, Ginsberg discussed the essential human need to create and share and to lose ourselves in the "flow" of the creative experience.

See more:
How the Subconscious Drives Buying Decisions
Human brain poses challenges for PC design as researchers discover that the “flow” of user experience trumps pure performance.

Buyers, it turns out, are complex and we are just beginning to scratch the surface of what they really want. To better understand that elusive consumer, researchers are digging deep into the recesses of the human psyche to learn how technology can be created that connects the emotional and rational parts of the human brain.

At Intel, researchers have gone a step further and are employing neuroscience to understand what consumers want. David Ginsberg leads the Insights and Market Research Group that is seeking to better understand buyers’ conscious and subconscious preferences. Ginsberg, who left a career in politics to join Intel, speaks here about vectors that are prompting researchers to rethink the fundamentals of their business.

David Ginsberg and Mooly Eden at Intel Developer Forum

nobody@flickr.com (IntelFreePress) — Mon, 08 Apr 2013 11:58:09 -0700

IntelFreePress posted a photo:

Ginsberg joined Mooly Eden, general manager of Intel's PC client group, on stage at IDF during his Ultrabook keynote address. Ginsberg explained how his group strives to discover what people want from technology, not just at a functional level, but also at a deep emotional one.

See more:
How the Subconscious Drives Buying Decisions
Human brain poses challenges for PC design as researchers discover that the “flow” of user experience trumps pure performance.

Buyers, it turns out, are complex and we are just beginning to scratch the surface of what they really want. To better understand that elusive consumer, researchers are digging deep into the recesses of the human psyche to learn how technology can be created that connects the emotional and rational parts of the human brain.

At Intel, researchers have gone a step further and are employing neuroscience to understand what consumers want. David Ginsberg leads the Insights and Market Research Group that is seeking to better understand buyers’ conscious and subconscious preferences. Ginsberg, who left a career in politics to join Intel, speaks here about vectors that are prompting researchers to rethink the fundamentals of their business.

Hand Gesture Controls on an Ultrabook

nobody@flickr.com (IntelFreePress) — Wed, 12 Sep 2012 21:21:57 -0700

IntelFreePress posted a photo:

Million Minions game is played using hand gestures, controls that the Ultrabook sense through the USB camera by Creative Technologies.

Intel Free Press story: What's Next After Touch Computing? Computers that see and hear people could boost productivity, collaboration.

Hand Gesture Controls on an Ultrabook

nobody@flickr.com (IntelFreePress) — Wed, 12 Sep 2012 21:21:56 -0700

IntelFreePress posted a photo:

Testing Desire for Touch on Laptops

nobody@flickr.com (IntelFreePress) — Wed, 14 Mar 2012 18:57:10 -0700

IntelFreePress posted a photo:

“People told me that touch on the laptop was intuitive, fun, immersive and freed them from the mouse and trackpad, especially when they discovered actions like flicking the screen to scroll up or down and navigate between tasks, said Daria Loi, a user experience manager at Intel, who conducted user tests in Brazil, China, Italy and the U.S.

Intel Free Press story: Do People Want Touch on Laptop Screens? Consumer tests reveal users want single device with a keyboard that opens, closes and is touch enabled.

Prototype Ultrabook with Touchscreen

nobody@flickr.com (IntelFreePress) — Wed, 14 Mar 2012 18:56:27 -0700

IntelFreePress posted a photo:

Daria Loi, a user experience manager at Intel, using an Intel reference design Ultrabook with multi-touchscreen functionality.

Loi conducted user tests in Brazil, China, Italy and the U.S. and found that people spent 77% of the time touching the laptop screen while running through a variety of tasks like surfing the Web, watching online video, viewing and editing photos and adjusting the laptop’s setting.

In her tests, she gave people an off-the-shelf touchscreen laptop running a simulated Windows 8 Metro-style operating system and applications such as PowerPoint. Although the prototype was not fully optimized with a touch operating system, many users said the touch experience transformed the notebook from a work to a play device.

Intel Free Press story: Do People Want Touch on Laptop Screens? Consumer tests reveal users want single device with a keyboard that opens, closes and is touch enabled.

Touch on Clamshell Devices

nobody@flickr.com (IntelFreePress) — Wed, 14 Mar 2012 18:50:27 -0700

IntelFreePress posted a photo:

In user experience testing conducted by Intel in Brazil, China, Italy and the U.S., researchers observed people tilting back the laptop screen and using their thumbs to touch both sides of the screen, similar to how people hold a tablet or smartphone. Researchers also noticed a range of additional informal postures, such as resting one elbow on the table or armrest while touching the screen with the other hand or fluidly switching between right and left hand to navigate via touch.

Intel Free Press story: Do People Want Touch on Laptop Screens? Consumer tests reveal users want single device with a keyboard that opens, closes and is touch enabled.

Thumb Scrolling on a Touchscreen Ultrabook

nobody@flickr.com (IntelFreePress) — Wed, 14 Mar 2012 18:53:14 -0700

IntelFreePress posted a photo:

Daria Loi, a user experience manager at Intel, using an Ultrabook reference device with touchscreen to scroll through a news site. She used a touchscreen laptop to conducted user tests in Brazil, China, Italy and the U.S. that reveled people do want to have touchscreen capability added to their next laptop.

Intel Free Press story: Do People Want Touch on Laptop Screens? Consumer tests reveal users want single device with a keyboard that opens, closes and is touch enabled.

Touch Experience on Laptop Screens

nobody@flickr.com (IntelFreePress) — Wed, 14 Mar 2012 18:52:21 -0700

IntelFreePress posted a photo:

Intel Free Press story: Do People Want Touch on Laptop Screens? Consumer tests reveal users want single device with a keyboard that opens, closes and is touch enabled.

Adjusting Ultrabook Setting Using Touchscreen

nobody@flickr.com (IntelFreePress) — Wed, 14 Mar 2012 18:51:31 -0700

IntelFreePress posted a photo:

Daria Loi, a user experience manager at Intel, conducted user tests in Brazil, China, Italy and the U.S. and found that people wanted to have touchscreen and the physical keyboard on their clamshell computer.

Intel Free Press story: Do People Want Touch on Laptop Screens? Consumer tests reveal users want single device with a keyboard that opens, closes and is touch enabled.

Touch on Laptop Screens

nobody@flickr.com (IntelFreePress) — Wed, 14 Mar 2012 18:54:10 -0700

IntelFreePress posted a photo:

Intel Free Press story: Do People Want Touch on Laptop Screens? Consumer tests reveal users want single device with a keyboard that opens, closes and is touch enabled.

Using Touch on an Ultrabook

nobody@flickr.com (IntelFreePress) — Wed, 14 Mar 2012 18:55:53 -0700

IntelFreePress posted a photo:

Daria Loi, a user experience research manager at Intel, uses an Ultrabook reference design with touchscreen to play a video. She conducted tests and found that people didn’t see touch on a vertical surface as a challenge or novelty. “Instead, they described touch as something that enriched their experience, and something they believed would inevitably come to laptops,” said Loi.

Intel Free Press story: Do People Want Touch on Laptop Screens? Consumer tests reveal users want single device with a keyboard that opens, closes and is touch enabled.

People Want Touch and Keyboard on Clamshell Devices

nobody@flickr.com (IntelFreePress) — Wed, 14 Mar 2012 18:55:17 -0700

IntelFreePress posted a photo:

In her testing, Intel user experience manager Daria Loi observed people using their thumbs to touch both sides of the screen, similar to how people hold a tablet or smartphone. But Loi says that participants strongly expressed that they did not want the keyboard to go away. “Many gave practical or emotional reasons for liking the physical keyboard, such as the way it feels or sounds when pressing down on the different keys," she said. "Most participants did not like interacting with the virtual keyboard, even when touch was their favorite input modality.”

Intel Free Press story: Do People Want Touch on Laptop Screens? Consumer tests reveal users want single device with a keyboard that opens, closes and is touch enabled.

Ultrabook with Gesture Recognition Camera

nobody@flickr.com (IntelFreePress) — Wed, 12 Sep 2012 21:21:57 -0700

IntelFreePress posted a photo:

Kung Po Kevin is a game controlled with hand gestures, a more natural, engaging way than using the Ultrabook's keyboard and trackpad.

Intel Free Press story: What's Next After Touch Computing? Computers that see and hear people could boost productivity, collaboration.

Bringing Hand Gesture Control to Ultrabooks

nobody@flickr.com (IntelFreePress) — Wed, 12 Sep 2012 21:21:58 -0700

IntelFreePress posted a photo:

Touch interfaces are changing the way people interact with computing devices, but the next step could be even more human with hand gestures and voice recognition. To get there, software turn a computer's camera into eyes that can detect finger, thumb and hand movements.

Intel Free Press story: What's Next After Touch Computing? Computers that see and hear people could boost productivity, collaboration.

Hand Gesture Controls on an Ultrabook

nobody@flickr.com (IntelFreePress) — Wed, 12 Sep 2012 21:21:57 -0700

IntelFreePress posted a photo:

Patrik Regardh

nobody@flickr.com (IntelFreePress) — Thu, 09 Aug 2012 17:20:48 -0700

IntelFreePress posted a photo:

Patrik Regardh, head of strategic marketing, Ericsson

"In the last couple of years at Ericsson, we have broadened our perspective on how our technologies and our industry are impacting society. We have increased our focus on understanding how our technologies interact with changes that we see happening in society."

"For us, innovation has shifted dramatically from a closed technology model to much more of a networked and open model. It is also very much about collaborating and being dynamic so we can come out with better solutions for the future. It used to be that technology would lead consumers. Today, consumers are increasingly in control, and technology is more of a catchall."

Intel Free Press story: Ericsson Shifts from Closed to Open Innovation. Focus on human behavior as physical, virtual worlds converge.

Capacitive Touchscreens

nobody@flickr.com (IntelFreePress) — Thu, 28 Jun 2012 09:06:02 -0700

IntelFreePress posted a photo:

Capacitive touchscreens use an electrostatic field to continuously sample the screen surface for movement and relays that information to a processor that can interpret it.

Intel Free Press story: How Touch Computing Works. Touchscreens have been around for decades, but advancing technology and declining costs have brought them into the mainstream.

Resistive Touchscreen Technology

nobody@flickr.com (IntelFreePress) — Thu, 28 Jun 2012 09:06:03 -0700

IntelFreePress posted a photo:

Resistive touchscreen technology employs narrowly separated layers of conductive material that react to the location of the contact.

Intel Free Press story: How Touch Computing Works. Touchscreens have been around for decades, but advancing technology and declining costs have brought them into the mainstream.

Convertible Computing Device

nobody@flickr.com (IntelFreePress) — Sun, 03 Jun 2012 07:33:54 -0700

IntelFreePress posted a photo:

Rob Enderle, principal analyst at Enderle Group, sees Computex as the beginning of the Windows 8 coming-out period. "Most of the products that will be compelling will either be touch products or will be ways to add touch to existing offerings," he said. "We'll probably see more convertibles, products that are tablets and notebooks, and products that cross over the bounds of consumer and corporate."

Intel Free Press story: Touch the Top Trend at Computex 2012. Technology analysts say spotlight will shine on touch, Windows 8, convertibles.